Formed in 2011, the reThink Wood initiative aims to project a unified front and present a common message as it relates to wood performance, cost and sustainability, making it easier for the industry to speak with a cohesive voice and educate about the advantages of using wood in building.
WOOD: A NATURAL CHOICE
With growing pressure to reduce the carbon footprint of the built environment, building designers are increasingly being called upon to balance functionality and cost objectives with reduced environmental impact. Wood can help to achieve that balance.
Wood typically costs lesseconomically and environmentallywhile delivering more in terms of its beauty, versatility and performance. It meets code requirements in a wide range of low- and mid-rise building types, and can be used as a low carbon alternative to steel, masonry and concrete in many applications. Innovative new technologies and building systems have enabled longer wood spans, taller walls and higher buildings, and continue to expand the possibilities for wood use in construction.
Wood is more than a building material; its a renewable and responsible choice.
WOOD COSTS LESS
Wood products sold in North America offer advantages in terms of material, construction and environmental costs. Wood can be locally sourced and is usually less expensive than alternative building materials. And wood building systems typically cost less to install than other mainstream structural materials. When considering environmental costs, over its lifetime, wood performs better than most building materials.
WOOD IS VERSATILE
Woods design flexibility makes it suitable for a wide range of building types and applications, both structural and aesthetic. Its light weight and workability make it easy to apply to specific applications. Building with wood is fast and efficient, and can be undertaken year- round in almost any climate.
WOOD MEETS CODE
Todays building codes coupled with advances in wood science and building technology have expanded options for wood construction. Wood building materials and systems have a proven safety record for fire protection, while years of research and building-code development have established that wood-frame and hybrid structures can meet or exceed the most demanding earthquake design requirements. Wood also has inherent characteristics that make it ideal in areas prone to high winds.
WOOD IS RENEWABLE
Unlike other products that deplete the earths resources, wood is the only major building material that grows naturally and is renewable. Responsible forest management helps to ensure that forests are legally harvested and managed to meet societys long-term demand for forest products.
USING WOOD HELPS REDUCE ENVIRONMENTAL IMPACT
Wood products are better for the environment than other commonly used building materials. They need less energy across their life cycle, are responsible for less air and water pollution, and have a lighter carbon footprint.
Web site: http://www.rethinkwood.com