Whirlpool Corporation



Whirlpool Corporation

Whirlpool Corporation

The Home Appliance Industry Leader

Benton Harbor, Mich.-based Whirlpool Corporation is a leading manufacturer of major home appliances, delivering the most recognized and trusted appliance brands to builders, architects, remodelers, designers and consumers.

What truly distinguishes Whirlpool Corporation is its commitment to building strong brands and a loyal customer and consumer base. Everything we do contributes to building unmatched levels of loyalty to our brands through lifelong relationships with our customers. This is why builders, architects, remodelers, designers and consumers trust Whirlpool Corporation to make their lives easier.

The Brands That Make the Difference

Whirlpool®.Maytag®.KitchenAid®.Jenn-Air.Amana®. Five leading brands that together form one powerful portfolio. We create moments that matter, fostering consumer loyalty through the strength of our global brand names and innovative products.

For more than 100 years, Whirlpool Corporation has been transforming the American house into a more livable, more enjoyable American home.

The engines of a more livable, more sellable home. That's what we build, and that is our brand portfolio difference.


Whirlpool Corporation

The Products Your Customers Want

Whether it’s a kitchen suite for a new home, luxury appliances for the home chef, simple and functional appliances for a multifamily housing development or laundry appliances with the latest features, the Whirlpool Corporation portfolio of brands delivers the appliances consumers want and will use for years.

Appliances from Whirlpool Corporation brands deliver features, convenience and quality backed by consumer insights. From one-of-kind Jenn-Air®downdraft ventilation systems, to Whirlpool® 6th Sense Live appliances that help to manage energy consumption, Whirlpool Corporation appliances incorporate features your customers will love and can’t believe they ever lived without.

Invested In America

At Whirlpool Corporation, we don't invest in America just because it's the right thing to do. We invest in America because it's the smart thing to do. It's made us the company we are today and will pave the way for our success tomorrow.

From product concept to engineering, manufacturing to distribution, 80 percent of our products that are sold in the U.S. are assembled in the U.S. And Whirlpool Corporation employs more U.S. manufacturing employees than all of our competitors combined.

We think this is important because the people who make our appliances are the people who use our appliances.

A Commitment to Quality

Whirlpool Corporation is committed to building quality appliances that builders, architects, remodelers and designers can confidently offer to their customers. This commitment to quality begins in the concept stages of every product and continues throughout the lifetime of the appliance. The result of these efforts has made Whirlpool Corporation a global appliance manufacturing leader.

Whirlpool Corporation manufactures products using principles of lean manufacturing and operational excellence to ensure continuous improvement of processes and products that meet high-quality standards. At Whirlpool Corporation there is a constant focus on seeking out new and unique ways to improve the function, performance and sustainability of our appliances.

Whirlpool Corporation
2000 N. M-63
Benton Harbor, MI 49022
Tel: (800) 253-1301
Web site: http://www.insideadvantage.com